Skype Integration with Outlook using a “click to call” feature via skype could help Microsoft stay King of the Hill in Enterprise email.He stated in his official release about the Skype takeover that “Together we will create the future of real-time communications so people can easily stay connected to family, friends, clients and colleagues anywhere in the world.” Here’s what I think it means: Steve Ballmer, CEO of Microsoft, is showing a propensity to take on big bets over the course of his last few takeover attempts (Yahoo, aQuantive to name a few). That’s right, they were willing to pay about $1,000 per paying Skype subscriber as a risk prevention measure to keep current Microsoft users using Microsoft Outlook, to try Windows 7 mobile, and to more widely connect their user base on Xbox live and Kinect. So let’s take strategic partnership opportunities with Nokia, Motorola, Verizon, T-Mobil and AT&T off the table. Oh – and its free to call other mobile phones in Brazil! And the manufacturers make a great deal of their money from subsidies from the carriers, who in turn will be less likely to get excited about improved efficiencies about how to reduce their earnings if the phones are better apt to take advantage of Voice over IP services like Skype.
02 cents a minute through the Skype technology.
For example, Skype users can call Brazil for. How about the affiliate relationships that Skype developed over the years with the carriers and cell phone manufacturers? Considering that Verizon and AT&T are struggling to offer 4G services and in making capital investments to take on the 1,200% growth of data over their networks over the past few years (AT&T is seeking to purchase T-Mobile so it can keep up with demand), I can imagine how cautious the carriers are about seeing a reduction in paying subscribers for cell phone minutes and an increase in data subscription packages so users can use Skype to call anywhere for free. So lets take technology and source code off the table. So if Microsoft really wanted better code, I would guess that they could have out-coded Skype for say a budget of about $1 billion and still have saved 7.5 billion dollars. The Microsoft Lync product has relatively similar features to Skype. The Skype technology code base is similar to a version 1.0 of a microsoft product and is notoriously known for having been riddled with technical inefficiencies. What did Microsoft really buy in this deal?
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